New Jersey Department of Children and Families, School Bus Safety
September brings the start of a new school year. Too often it also brings stories of children forgotten on school buses.
To prevent any child from enduring such an experience, I planned and executed an awareness effort to encourage school bus drivers to check for children at the end of a route. The encouragement came in the form of a sticker placed inside school buses and just above the door.
I used my professional contacts to recruit the New Jersey School Bus Contractors Association and the School Transportation Supervisors of New Jersey in the safety campaign.
The groups informed their members about our awareness effort and how to receive the free stickers. We distributed more than 9,000, far exceeding expectations.
Both organizations cooperated with our video news release, which described the prevention effort and how the New Jersey Department of Children and Families was working to keep children from being forgotten on school buses.
The video news release was distributed via email and posted on the department’s website and Facebook and YouTube pages.